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Gorenje – Sampling and Advisory Always-on white good sampling The Slovenian white goods manufacturer faced slow sales of newly launched products. This was due to tough competition in their price segment and comparatively low brand awareness. An effect of low sales numbers was a comparatively low influx of native reviews for the new products. The […]

AEG Laundry Patrol – product sampling outside the box Gathering feedback the roadshow way Our client required an innovative solution to collect tester feedback and reviews to meet their goals. The aim was to collect feedback from several testers across several countries in Europe. To achieve this we drafted and executed the “The AEG Laundry

Hisense – Review generation playbook and activities Strategy before execution The Chinese consumer electronics producer Hisense faced awareness issues and low visibility in Germany, Austria and Switzerland. A main finding of a competitor benchmark revealed that the brand was behind competition in terms of volume and quality of consumer reviews. Hisense wanted to utilize the

Microsoft – Reviews In-store Display and collect reviews at Point-of-Sales (POS) Microsoft Switzerland wanted to increase the visibility of consumer reviews along the customer journey. A great opportunity was to showcase the opinions of their customers at one of the major touch points along the customer journey: in-store. At the same time the technology company

Electrolux Europe review lead agency Holistic review management As a trusted advisor and lead agency we support Electrolux in all phases: strategy, techniques, and execution. We have implemented the Review Engine which acts as a central hub for all review management features. Additionally, we collaborated closely with Electrolux to create their overall strategy, concept, and